I’m Ashley.


Visual + UX design lead

Holistic visual designer and UX lead with 12+ years of broad experience in UI/UX, visual design, and product strategy across hardware and software ecosystems.

I’ve been part of design teams at Google, Apple, and Nest, as well as collaborated with clients at Teague, Designit, and Smart Design.

I value creating conscientiously and facilitating a positive impact for the environment and our communities.


Here and everywhere

I'm based in San Francisco. Let’s chat :)


Say hello



I also make prints and ceramics.

© 2023 Ashley Ma, Studio Tokidoki LLC. All rights reserved.