Coral.ai



Coral (by Google) is an on-device AI toolkit designed to support engineers and prototypers in bringing ideas from prototype to production. It consists of hardware components, software tools, and documentation that allow for running ML models offline, keeping data out of the cloud.

As Coral's visual design lead, I partnered closely with internal stakeholders and external agencies to bring Coral to life.
I provided creative direction on developing Coral's brand identity and led visual design across all UX touchpoints, including Coral's design language, applying the brand to all products, and the Coral website. I collaborated closely with our UX researchers on rapid research studies to test and iterate our ideas, and led our team of talented designers in building out comprehensive UX guidelines, which covered all aspects of the product experience and empowered the team to effectively scale our work. We launched Coral's public beta in March 2019, with general availability in May 2019.

Product family photography by Andy Rogers.



︎︎︎ Above: Coral website, January 2020. View the live site at coral.ai.

︎︎︎ Above: a peek at our beta website build, July 2019.


︎︎︎ Above: I worked closely the team to align on launch content strategy and information architecture (IA). I also developed the IA and wireframes for the full site, guiding our partner agencies on implementation.
︎︎︎ Below: developing Coral's illustration style.


︎︎︎ Above: Example projects (bird feeder and Teachable Sorter) built with Coral.
︎︎︎ Below: select examples of Coral's brand guidelines.