The Smithsonian Magazine's mission statement is to "stir curiosity in already receptive minds." Their target audience profile is a mature, educated, working professional. However, the magazine's beautiful, relevant content has the potential to reach a much broader audience.
Magazines such as Kinfolk, The Gentlewoman, The Last Magazine, and The New York Times Magazine represent the modernization of print in the digital space. In this study, I explored how the Smithsonian could refresh its online magazine, redesigning their great content into a more modern form, while still upholding their history.